You’re already paying for leads. You should own the pipeline too.

Angi, Google, and other platforms can send inquiries your way, but if your follow-up, automations, and conversion flow live inside rented systems, you are still building on borrowed ground. We help trades and home-service businesses build an owned pipeline that captures, routes, and follows up on leads properly, so more of the demand you already pay for turns into booked jobs.

Claim Your Territory

Built for trades and home-service businesses

The real problem

Leads are expensive. Wasted demand is worse.

Most trades businesses do not just have a lead problem. They have a pipeline problem.

You can pay for leads through Angi, Google, referrals, or social media, but if your system is slow, disconnected, or rented, too many of those inquiries never turn into real jobs.

You pay for demand, but your follow-up is inconsistent
Leads come in, but nobody owns the full flow from inquiry to booked job
Shared-lead platforms send the same homeowner to your competitors
Google clicks are expensive, so missed follow-up costs even more
Your CRM, automations, website, and content are not working together
You are renting pieces of the pipeline instead of owning the whole thing

Rented pipeline vs. owned pipeline

Rented pipeline

You pay every month just to stay visible
Platforms control the lead flow
Competitors get the same inquiry
Follow-up depends on manual effort
Your tools are disconnected
If you stop paying, the pipeline dries up

Owned pipeline

Your CRM, follow-up, and automations belong to you
Your website and content keep building trust over time
Leads are captured and routed properly
Every inquiry gets a consistent response
Your system improves as data comes in
You keep the asset even if channels or vendors change

What we build instead

An owned pipeline that turns more inbound demand into booked jobs

We help you build the system behind the lead.

That means your website, content, CRM, automations, and follow-up all work together, so when someone calls, messages, or submits an inquiry, the pipeline does what it is supposed to do: move that person toward becoming a customer.

Capture

Your inquiries come into a system that is organized, visible, and built to respond.

Route

Leads go where they should go, without getting lost in texts, inboxes, or scattered tools.

Follow up

Every inquiry gets handled properly, including missed-call text-back and automated response flows.

Convert

Your pipeline is designed to help more of the demand you are already paying for become booked jobs.

Built for businesses that work on or in homes

This is for trades and home-service business owners who are already paying for demand in some way, whether through Angi, Google, referrals, social media, or a mix of all four, and want a better system behind it.

Plumbers
Electricians
HVAC companies
Pest control
Roofers
Painters
Remodelers
Landscapers
Cleaners
Flooring installers
Other local home-service businesses

Amanda Judkins

Founder, Haven Creative

Why Haven

Built for one market, not adapted for everyone

Haven Creative works exclusively with businesses that work on or in homes.

That means the strategy is built around how local homeowners search, compare, and choose, and around how trades businesses actually need to capture, follow up with, and convert that demand.

This is not generic agency marketing reused across ten industries. It is built for local visibility, local trust, and local pipeline ownership.

Claim Your Territory

The Offer

Two ways in. No confusing tiers.

Start with a focused foundation build, or go straight into the full pipeline engine. Either way, you own your CRM and core systems from day one, and you keep them if we part ways.

The Sprint

One-time · 3 weeks

A fast foundation build for businesses with little, neglected, or inconsistent digital presence and no clear lead-handling system.

What you walk away with

Social media audit and refresh
Google Business Profile audit and refresh
CRM setup with pipeline stages and tracking connected to your current site
3 ready-to-use content pieces: 1 reel, 1 carousel, 1 story
A custom 90-day roadmap call in week 3

Best for you if

your online presence is messy or outdated
you do not yet have a real system behind your leads
you want a lower-risk first step before committing to a retainer

Not included

new landing page
ongoing content delivery
ad management

Claim Your Foundation

Core Engine

The Retainer

Per month · 90-day minimum

The full inbound pipeline engine for businesses ready to stop relying on disconnected tools, slow follow-up, and shared-lead chaos.

What's included

5 reels or carousels per week
Daily stories around your active service offer
Content strategy built around your trade, buyer, and offer
Weekly Google Business Profile updates and maintenance
Full CRM pipeline build and ongoing management
Automated follow-up, including missed-call text-back
Meta-to-CRM integration and connection checks
Ad creative and campaign management once the organic foundation is ready
Monthly performance review

Before ads ever turn on, your content, Google presence, CRM, and follow-up system are built to work together, so more of your inbound demand gets handled properly instead of leaking out of the business.

Own Your Pipeline

Add-ons, added per fit

Only when they make sense

Reputation Management

If a customer leaves a low review, it routes back to you before it goes public. That helps protect trust before it affects Google performance.

Landing Page Build

For businesses that need a dedicated page built to turn clicks and traffic into real inquiries.

Google Ads Management

Added only when your Google presence and budget are strong enough to make paid traffic worthwhile.

GBP Advanced SEO

For more competitive markets that need deeper citation, on-page, and location-level support.

You own the system

Your monthly CRM subscription is billed directly to you by the platform. It is never marked up.

If we stop working together, agency access is removed and you keep your core assets, accounts, and systems.

Common questions

What if I am not using Angi?

That is fine. The point is not the platform. The point is whether your current lead flow is rented, fragmented, or leaking money. If you rely on inbound demand and want to convert more of it, this is relevant.

What if I already have a website?

That is fine. The question is whether it is helping you capture trust and move people into your pipeline properly.

What if I already have a CRM?

That is also fine. The issue is usually not whether a CRM exists. It is whether the pipeline, automations, and follow-up are actually configured to help you convert more demand.

What if I have tried marketing before?

Most businesses have tried disconnected tactics. Random posting, weak follow-up, and scattered tools are not the same as an owned pipeline that works together.

What if I do not want to lose access if we stop?

You own your CRM and core systems from day one. If we part ways, you keep the assets and we remove agency access cleanly.

Ready to stop renting your pipeline?

We only work with one business per trade, per area. If your territory is still open, we’ll show you where your current lead flow is leaking and what it would take to build a system you actually own.